Why the Best Golf Clubs Are About More Than Golf

Ask someone why they joined a great golf club and golf will usually be somewhere in the answer.

Ask them why they stayed and the answer often changes.

The people.

The relationships.

The rituals.

The table where everyone seems to end up after a round.

The bartender who remembers the drink.

The group text that turns an ordinary Tuesday into nine holes and dinner.

Golf creates an unusually good environment for relationships because it gives people something to do while giving them time to talk.

But the most enduring clubs understand something important:

Golf is the catalyst. Belonging is the product.

That philosophy influenced Enclave from the beginning.

We could have designed a room filled with simulators.

Instead, we're building a club.

There is a difference.

A simulator facility optimizes square footage around the number of people who can play.

A club thinks about what happens before the first swing and after the last.

Where do people sit?

Can someone who isn't playing still enjoy being there?

Would you bring a client?

Would your spouse meet you afterward?

Would you stop in even if you didn't have a tee time?

Those questions matter.

Modern life has become remarkably efficient and surprisingly disconnected. We can work remotely, order dinner without speaking to anyone and entertain ourselves indefinitely from a sofa.

Perhaps that is precisely why physical places built around community matter again.

The best clubs aren't simply places people use.

They become places people belong.

Golf is our beginning.

Enclave is being built around everything that happens next.